Media Relations
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Media Relations
Our strong network of media relations brings you face-to-face with key media. We then maintain ongoing dialogue to create further opportunities for you and your products providing concise targeted messaging. This is accomplished through product PR, case studies, press office development and management, editorial calendar tracking, message and story line development, press event management, press kit and collateral development.
- Product PR
- Case Studies
- Press event management and support
- Press kit and collateral development
- Virtual press development and management
- Editorial calendar tracking
- Message and story line development
Case Studies
Writing and publishing case studies for public relations is an old, tried and true method to gain access through a user for the benefits and attributes of a product, without making undue claims of being too boastful. Public relations case studies improve sales by offering precise examples of how your products work in the real world.
Editorial calendar tracking
The editorial calendar is a tool used to indicate themes or stories that are planned and scheduled for the coming months. Knowing which stories are being featured can assist in the selection of advertising space purchases. Additionally, it can also assist in knowing when to send a press release that may be related to the topics already scheduled to go live. This is a vital tool to send out relevant, timely pitches.
Virtual press development and management
Virtual press offices are also known as online press centres. Their purpose and main concern is to provide companies with a dedicated page on their website, a place where relevant and fresh information about the organisation is placed. Within these press centres lies abundant and useful company information including case studies, whitepapers, information sheets, and product releases along with contact information of the company’s media department and point of contact.
Press kit and collateral development
Most people know what a press or media kit is, but few use it effectively. Putting together an effective press kit takes time, thought, creativity and as much money as you want to put into it. Press kits are used effectively for announcing a new company, product or service, introducing a company expert, announcing a company milestone or distribution at a trade show.
What We Do
Thought Bubble is a knowledgeable, creative and performance-oriented organisation specializing in brand communication. The company offers services ranging from public relations and marketing to event management. Thought Bubble identifies unique values within your company; we create a plan for reaching key decision makers, and implement tactics that ensure your message reaches target audiences. Regardless of your budget size, we can work with you to close the loop between marketing and sales. We implement everything we recommend and measure it whenever possible.